PARSED CONTENT

The domain stuffthebus.simplygiving.com.au states the following, "Australias most used and trusted online toy drive facility." I observed that the website also stated " Pro Bono Rates Simply Giving in Best Online Christmas Campaigns for 2014." They also stated " Christmas is one of the most important periods in the NFP calendar as holiday campaigns more. Still want a Christmas tree in your office or foyer? This year Simply Giving has introduced the Giving Tree. An innovative new concept in more. Telstra Stores Sydney Aim to Raise 20,000 for Westmead Childrens Hospital." The meta header had Donate Toy as the first keyword. This keyword was followed by Toy Donation, Toy Donations, and Charities Child which isn't as important as Donate Toy. The other words the site used was Charity Child. Sponsor a Child is also included but will not be understood by search parsers.